APPRECIATE THE MOMENT
RoleDirector / Creative Director / Producer
This commercial effectively caters to Ron's Cigar store's target audience and customers. The commercial's captivating narrative appeals to classic film enthusiasts, and its unexpected twist engages those who enjoy surprises. The warm and inviting atmosphere showcased in the video aligns perfectly with the preferences of cigar aficionados.
By resonating with their interests and tastes, the commercial ensures it captures the attention and fosters a strong connection with the brand. In this way, "Appreciate the Moment" serves as a potent tool for building brand loyalty and attracting new customers.